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Why do you think you’ll be successful in the Vine-dominated social video space, a tough market where so many others have failed (like the Jay-Z- and Shakira-backed Viddy, most recently)? All the tech was built entirely in-house and much of it is proprietary, including things like intelligent caching and dynamic viewing so Ochos can play continuously like TV.Ĥ. There’s an art to finding the balance between editing power and effortless sharing. For instance, Ocho is the first social network to introduce voiceover and volume control because that’s what we felt was necessary to make good UGC video. Jourdan: Everything we build under the hood is designed to power a vision - the experience we want our users to have. What’s the technology, the special sauce, behind your product? How does it stand out from competitors such as Vine, Socialcam and Keek? We broaden our horizons and search diligently for analogues so that we can bring the knowledge borne of a wide-cast net to our employees and our stakeholders.ģ. So it’s great for us to learn from Steve Jobs’ design sense - but what about Milton Glaser’s? It’s great to learn from Tim Armstrong’s leadership skills, but what about Alan Mullaly or Les Moonves? You get the idea. Related: When Launching a Startup, Consider These 5 Risks The tech is what powers the platform, sure, but the reason people come back to Ocho is the content - from their friends, their families, and the influencers they look up to.
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We learn from industry pioneers - not just in technology, but in the broader media industry. Jourdan: Jon and I both read a metric ton every day. Meet Ocho, the Social Video Startup That Caught Mark Cuban's Eye How did you educate yourselves? Who or what were your best sources of guidance? You both have experience launching startups, but not in this industry. Jonathan and I love video, and felt the medium deserved its own platform - one that finally does it justice instead of just mutating photo platforms and calling it good.Ģ. It was confounding to me that nobody had been able to replicate the success of social photo sharing platforms like Instagram for video.
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Jourdan: Two billion people with a camera connected to the Internet represents the greatest potential for video creation and consumption in history.
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What inspired you to get into the social video sharing game? We caught up with Ocho’s founding duo and picked their brains about their brand-new baby, which they describe as “a beautiful, user-friendly social video platform with a superior experience to enhance how we see and share the world.”Įditor's Note: Responses have been edited for clarity and length.ġ. Related: When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic There’s plenty of room for that vitriol on Vine and Instagram, both of which Urbach pretty accurately calls “negative comment cesspools.”) A couple of mildly cool features set the app apart from the crowd: the ability to narrate your videos with a voiceover after you record them and the ability to submit comments via reply video only.